From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

According to the Smith School of Business, 41% of business leaders reported that they rely too much on intuition (also known as the infamous "gut feel") and not enough on data.

Our CEO, Pavel Dolezal, hosts DataHeroes - a podcast about data, current technology trends and innovative company culture.

Back in 1972 the late, great Lou Reed released “Perfect Day”, a slow, dreamy ballad capturing a couple’s perfect day in the park. The song makes me think how strong relationships can make every day perfect. Strong relationships are built on trust.

Ten years ago I was a typical nerd, compiling Linux system from the source code, working for the digital company První multimediální as a Linux admin. Switches, VPN and whole LAMP stack was my daily bread. On the side me and my good friend Mirek Burkon got a project - building project management tool for some NGO. The product promise was somehow similar to Basecamp (which I haven’t heard of at the time). It was a success and we decided to turn it into a product.

To start, let me be crystal clear - silos develop naturally. For example, let’s take a look at how the agricultural revolution ushered in the age of specialization.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Qlik is at the forefront of bringing augmented intelligence even further into analytics, helping business users scale their ability to explore and surface key insights from all their data. As we expand the role and use of analytics through our customer organizations, we know that making it easier for users to interact with data is essential to both increased adoption and higher data value.