Analytics

Salesforce Connect: A Beginner's Guide

Are you considering integrating your external CRM or ERP system with the Salesforce platform? Look no further than Salesforce Connect, an integration tool that promises to display and use external data as if it were natively stored within Salesforce. This tool has been hailed as providing "seamless integration of data across system boundaries." But does it live up to the hype, or is there a better alternative out there?

The Salesforce Database Explained

In the world of customer relationship management (CRM), Salesforce is leading the industry. Founded in 1999 by Marc Benioff, Salesforce is one of the oldest and most respected cloud-based software companies in the world. Having grown to serve over 150,000 paying customers in the last two decades, Salesforce is considered by many to be the number one CRM platform in the world today.

Goldcast is revolutionizing Martech with ThoughtSpot Everywhere

Goldcast, a pioneering marketing technology (Martech) startup, has joined forces with ThoughtSpot Everywhere to change the game in the industry. By embedding ThoughtSpot's powerful analytics platform into Goldcast's marketing automation software, they've created a game-changing solution that's transforming the way businesses use data to drive marketing success.

Streamline Your Data Pipeline with No-Code ETL Tools

Staying competitive in today’s business world means having access to a greater volume of data than ever before. No-code ETL tools give businesses of all sizes the opportunity to connect to SaaS, social media platforms, and all types of digital marketing data to keep their data warehouses up to date and improve the effectiveness of business intelligence (BI) tools.

What is API Management?

In today's digital age, Application Programming Interfaces (APIs) have become an integral part of businesses, connecting applications and data to deliver better products, services, and user experiences. For companies and organizations looking to use cloud technologies, APIs are essential. However, understanding how APIs work and how to manage them can be a daunting task for many companies.