Systems | Development | Analytics | API | Testing

Interested in taking your product to the next stage of growth but have missing metrics? We understand that as a startup, companies are laser focused on getting their product out the door. Founding teams today don’t want to (or need to) create their own user management, billing, or other analytics tools. By forging partnerships with best-in-breed providers, startups can take advantage of these analytical tools without wasting engineering manpower to create in-house toolkits.

The explosion of marketing technology (martech) has been one of the main drivers of marketing’s evolution over the last decade. Just compare: The Chief Marketing Technologist blog has been tracking the industry’s growth for ten years and when it first released its yearly marketing technology landscape overview in 2008, the chart contained roughly 150 tools.

In applications built on a system of microservices, developers should always be on the lookout for opportunities to eliminate unnecessary use of resources, such as database queries, network hops or service requests. API gateway cache (or response caching) is an excellent place to start. For many microservices, identical requests sent within a window of time will yield identical responses. For example, consider a request to an Orders API for the list of orders submitted yesterday.