Behavioral email is the keystone of user-centric platform integration — emails to developers are most effective when they’re based on how they used your platform. Not surprisingly, the concept of segmenting your customers into groups of similar behaviors or attitudes is a well established best practice in marketing. MarketSherpa’s survey found that one of the most effective marketing strategies is to send emails based on the behavior of your customers.
At Kong, I get a chance to discuss with various organizations their plans and projects to adopt microservices and expose them with APIs. During these discussions, I’ve started to recognize some patterns that appear with regularity – patterns that have less to do with technology than with people. Technologists and engineers like myself usually do not pay too much attention to the “softer” aspects of technology implementations.
Before I met with Verifone’s executive team in London last year, candidly I didn’t know much about the company. But after learning about how the company is a global leader in payments solutions at the point of sale, with over 35 million payment terminals worldwide, now I see their logo everywhere I go!
We are happy to announce the first release in the 2.1 series of our flagship open source API gateway! Since Kong 2.0 was released in January, we have released a number of patch releases, but we have also been busy writing new features as well! This release comes packed with new functionality, ranging from updates for improved P99 latency to new features for gRPC, improvements to your favorite plugins and much more. Here are the highlights.
