Systems | Development | Analytics | API | Testing

December 2020

How ThoughtSpot Navigates the Cloud | Part 2 | Snowflake Inc.

COVID-19 has pushed ThoughSpot to emphasize it's capabilities in cloud technology. CMO Scott Holden talks about how ThoughtSpot's search engine can sit atop & use cloud technology and how he's shifted the company's marketing efforts and campaigns. Rise of the Data Cloud is brought to you by Snowflake.

Top 7 Trends in Marketing Analytics for 2021

Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.

Investment in Knoema Puts Global Public Data Sets At Snowflake Users' Fingertips

The world is rich with publicly available data sets that can provide immense value to businesses, in areas as diverse as economics, health, agriculture and transportation. But the data is highly fragmented, stored in different formats and databases around the world, making it very hard for businesses to consume and monetize.

Unlocking Value by Going All-in On The Data Cloud

Snowflake met with Mark Stange-Tregear, Vice President of Analytics for Rakuten Rewards, and Andrew Parry, Vice President of IT Application Development for Office Depot, at Data Cloud Summit 2020. The Data Cloud is unlocking new ways of delivering products and services to customers, managing supply chains, and collaborating globally. Rakuten Rewards and Office Depot are going “all- in” on the Snowflake Data Cloud to transform their businesses. Q. How does data affect your business?

Data's Impact on Business & Technology | Part 2 | Snowflake Inc.

DataRobot’s quest to digitally transform companies has led them to revolutionize artificial intelligence and machine learning technology. Dan Wright, President and COO of DataRobot, discusses how his company uses Snowflake, and provides examples detailing DataRobot’s ability to track the spread of COVID-19 in vulnerable areas around the United States using artificial intelligence. Rise of the Data Cloud is brought to you by Snowflake.

How Data Robot Automates Artificial Intelligence | Part 1 | Snowflake Inc.

Dan Wright, President and COO of DataRobot, talks about how DataRobot is revolutionizing artificial intelligence by automating an end-to-end experience to market for consumer use. He discusses how DataRobot's new platforms unlock powerful applications of deep learning technology that help leverage open source technology and provide security to customers. Rise of the Data Cloud is brought to you by Snowflake.

Managing Snowflake's Compute Resources

This is the 3rd blog in our series on Snowflake Resource Optimization. In parts 1 and 2 of this blog series, we showed you how Snowflake’s unique architecture allows for a virtually unlimited number of compute resources to be accessed near-instantaneously. We also provided best practices for administering these compute resources to optimize performance and reduce credit consumption.

405% 3-year ROI Procuring Snowflake Through AWS Marketplace: New Forrester TEI Study

Snowflake is delighted to share the findings of a new Forrester Consulting Total Economic Impact™ (TEI) study that examines the potential return on investment for organizations that procure Snowflake through Amazon Web Services (AWS) Marketplace and then use Snowflake as a core part of your application’s architecture. We commissioned the study in partnership with AWS.

Snowflake Demo: Cross-Cloud Replication & Failover and Failback

Snowflake's cross-cloud replication & failover/failback support ensures high availability and quick recovery of data — no matter where or through which cloud provider your business operates. This demo video will walk you through how you would replicate a database across three clouds for business continuity purposes (from AWS US West in Oregon to Azure East US in Virginia to GCP Europe West in the Netherlands).

Modernizing Data in a Cloud-Enabled World | Part 2 | Snowflake Inc.

Deloitte's partnership with Snowflake showcases how Snowflake's new Cloud Platform modernization of data helps companies migrate information & innovate within the Cloud. Frank Farrall, AI Ecosystems & Snowflake Alliance Leader at Deloitte, details how his organization uses Snowflake's cloud technology & artificial intelligence to problem solve and innovate quickly. Rise of the Data Cloud is brought to you by Snowflake.

Data Lake Export Public Preview Is Now Available on Snowflake

Public preview of the data lake export feature is now available. Snowflake announced a private preview of data lake export at the Snowflake virtual summit in June 2020. Data lake export is one of the key features of the data lake workload in the Snowflake Data Cloud. The feature makes Snowflake data accessible to the external data lake, and it enables customers to take advantage of Snowflake’s reliable and performant processing capabilities.

How Deloitte's Adopting AI Technology | Part 1 | Snowflake Inc.

Frank Farrall, AI Ecosystems & Snowflake Alliance Leader at Deloitte, describes how he's leading Deloitte's digital transformation by creating an AI ecosystem that helps clients navigate competitive marketplaces using data & technology. Rise of the Data Cloud is brought to you by Snowflake.

Extending Snowflake's External Functions with Serverless-Adding Driving Times from Mapbox to SQL

Data engineers love to use SQL to solve all kinds of data problems. For this and more, Snowflake is a perfect partner. Snowflake’s support for standard SQL and several SQL variations, combined with JavaScript stored procedures, has helped me solve complex data challenges. But sometimes you might have the need for custom code.

Better Listening Through Customer Experience Insights

Snowflake connected with Margaret Sherman of Sonos at Data Cloud Summit 2020 to hear how the company is using the Data Cloud to understand customer preferences and enhance listening experiences. In a world where people are surrounded by a lot of noise, purity of sound in music and other content we seek out in the comfort of our homes can offer a welcome respite. There are lessons to be learned from a company reinventing home audio for today and tomorrow—and using the Data Cloud to do it.