Systems | Development | Analytics | API | Testing

January 2022

How to Get Funnel Insights in Snowflake | Demo

Funnel is a Snowflake partner that collects data from more than 500 marketing apps and platforms, helps you define metrics and aggregations, and normalize the values between providers. Let’s say you are a retailer and you place ads with Google, Bing, Twitter, Facebook, Quora, etc. This means you have an account for each of these ad networks, making it challenging to track all your data, in different places. With Funnel and Snowflake, you can bring and track all that data in one place.

Snowflake for Data Lakes and Beyond

Organizations are faced with the difficult task of designing architectures to make the most of their data, often resulting in complex systems that are difficult to maintain and scale. Snowflake’s platform supports a variety of data types and workloads at scale, so organizations can easily implement their architectural design pattern of choice, including data lakes, data warehouses, and more. In this session, hear from product managers Saurin Shah and James Malone on Snowflake’s vision for data storage to simplify data architectures, including demos of recent innovations.

Expanding the Data Cloud with Apache Iceberg

The Snowflake Data Cloud is a powerful place to work with data because we have made it easy to do difficult things with data, such as breaking down data silos, safely sharing complex data sets, and querying massive amounts of data. As customers move to the Data Cloud, their needs and timelines vary—our goal is to meet every customer where they are on their Data Cloud journey.

How William Hill Pivoted to Real-Time Data and Personalised Customer Experiences

Founded in 1934 as a postal and telephone betting service, William Hill was historically synonymous with the world of horse racing. Since then, the company has continued to grow into other sporting avenues, with the retail arm—which opened in 1966—now amounting to more than 1,400 shops. Fully embracing the potential of the digital revolution, the company now comprises over 10,000 employees over six brands, operating through offices in ten countries.

Frank Slootman Explains: Why Execution Ahead Of Strategy

In today's video, Frank Slootman shares, no strategy is better than its execution. Organizations can go very, very far with world-class execution. However, they will go nowhere without it, no matter how brilliant the strategy is. Execution needs to come first. Then when leaders become strong executors, strategic questions start to crystallize quickly. This leads to individuals becoming better strategists as they become exceptional executors.

ForePaas - A Unified AI Platform built on Snowflake

In today's episode, Daniel Myers from Snowflake interviews Paul Sinai, CEO and Founder of ForePaas; a fully automated AI orchestration platform delivered as a service and built on Snowflake. Powered by Snowflake is a series where we interview technology leaders who are building businesses and applications on top of Snowflake.

The Next Great Loyalty Program Is an Ecosystem

When companies realized data was a resource and not just the by-product of sales, they began to offer customers additional value: free products, savings, money back, even a club-like exclusivity. They often did it, and still do it, with customer loyalty programs, which were frequently expressed in the form of a physical card, such as Starbucks Rewards and MyPanera. But the very biggest companies have changed the loyalty game.

Automating Customer Touchpoints with Snowflake, Hightouch, and dbt Cloud

With hundreds of SaaS products in a given company, it’s getting more and more challenging and time-consuming to manage supplier relationships and negotiate contracts. Vendr has completely transformed this entire process by creating a SaaS buying platform where stakeholders can easily handle the relationships and contracts of their different software suppliers in a centralized platform.