There’s a lot of talk in the market these days about data clean rooms, along with some confusion about what exactly a data clean room is and how it differs from data sharing methods. In this blog post, I’d like to shed some light on this topic.

Every organization wants to identify the right sales leads at the right time to optimize conversions. Lead scoring is a popular method for ranking prospects through an assessment of perceived value and sales-readiness. Scores are used to determine the order in which high-value leads are contacted, thus ensuring the best use of a salesperson’s time. Of course, lead scoring is only as good as the information supplied.