Salesforce is one of the most popular customer relationship management (CRM) solutions. A lot of companies use it for every aspect of their business. In fact, Salesforce bills itself as a Customer 360 platform. If you’re familiar with Salesforce, you know there are a lot of tools. The right choices allow you to get the most actionable use of the wealth of data from the platform. We’ve talked before about how to create a Salesforce ETL pipeline.

Building a REST API? There’s a few things you’ll need to know before you get started. In this article, we break down the basics of REST APIs and tell you how they’re delivered, and what you need to do to create one.

Getting your customer's data on the platform quickly and effectively is crucial for any business. How well you onboard new data will affect your success and your customer's experience. Effective onboarding affects so many aspects of a company's success that it's necessary to take a detailed look into all aspects of the process. The following is everything you need to know about data onboarding.

For more than three decades, Microsoft SQL Server has helped countless organizations store and manage their enterprise data, and it’s still one of the most widely used software applications on the planet. According to the DB-Engines database ranking, SQL Server remains the third most popular database management system, just behind Oracle and MySQL. Change data capture (CDC) is essential functionality for many businesses, especially those with real-time ETL use cases.

Enterprise Resource Management (ERP) software. Business professionals have heard of it, but they may not understand how it can help their business. In short, an ERP gathers data from multiple departments, including accounting, human resources, sales and marketing, and inventory, into a central database. This database then allows members of management and other key employees to analyze their current processes, spot workflow weaknesses, and improve them.

Soft skills can be almost as important as data engineering skills when you apply for a job. Soft skills can make the difference between stress and efficiency or being unsatisfied with your position and a raise. When data engineers and data scientists earn bachelor’s degrees, they usually take classes in topics like data warehousing, programming languages, machine learning, and data science.

There's been some mystery associated with the Heroku Salesforce connect that links the Salesforce CRM with the Heroku Postgres database service. This connection is an add-on called Heroku Connect that enables multiple processes and transfers with no coding required and simple point and click executions. Heroku Connect offers bi-directional data synchronization while also creating secure data transfers. This connector also allows a user the freedom to customize and streamline their data transfer processes.

Organizations may struggle with getting the full value of their data without knowing it. Their data science team uses data warehouses to power business intelligence solutions to create reports, dashboards, and other data visualizations. However, the time it takes for this information to reach teams makes it difficult to use for daily decision-making. Operationalizing data warehouses sends these insights directly into daily operations systems, thereby allowing for immediate access.

Real-time analytics can keep you up-to-date on what’s happening right now, such as how many people are currently reading your new blog post and whether someone just liked your latest Facebook status. For most use cases, real-time is a nice-to-have feature that won’t provide any crucial insights. However, sometimes real-time is a must. Let’s say that you run a big ad agency.

Most companies offering any kind of service or product answer this question from consumers or potential clients all the time: "How much does it cost?" Or, the much harder question: "How much will it cost if I choose these services with these extras for my particular company/house/yard/situation, etc.?" The tough part is that pricing services or software usually involves too many variables.

The ETL (extract, transform, load) process depends on quickly, efficiently, and securely transferring information between sources and targets. However, there are multiple options for data transfer protocols, including FTP and its close relative SFTP. So what’s the difference between FTP and SFTP, and how can you decide which one to use for your enterprise data? We have all the answers below.

NetSuite is a powerful Enterprise Resource Planning (ERP) platform that gives organizations a way to use one platform for countless essential business operations. However, it also offers a goldmine of revenue-increasing capabilities. These 20 methods for increasing revenue reveals the true potential of using NetSuite for critical business processes.

Organizations have numerous departments and employees of all skill sets using the same CRM. When it comes to Salesforce, transferring data and files from an external location can be complicated, especially when dealing with confidential information. A great solution to securing the data transfer is to use an SFTP. Here is a step-by-step guide on how to integrate your systems from SFTP to Salesforce.

Building a Heroku ETL pipeline can seem like a daunting task. The process seems complicated, and it's hard to know where to start. This post will show how easy it is to build an ETL pipeline with Heroku and Hadoop — and how Xplenty can help simplify the process.

Automated ETL (extract, transform, load) and data integration workflows are essential for the modern data-driven organization, and they can swiftly and efficiently migrate data from sources to a target data warehouse or data lake. But ETL must run at regular intervals — or even in real-time — so how can you know which information is fresh and which information you’ve already ingested? Solving this problem is the goal of change data capture (CDC) techniques.

In the age of digital transformation, EDI (Electronic Data Exchange) technology is used to create new business information flows that never existed on paper. As the technology grows, companies need to incorporate more than traditional EDI standards. There are country-specific laws (HIPAA, GDPR, etc.), data collection and protection guidelines, privacy laws, business intelligence guides, and more.

Extracting your data from multiple sources and collecting it in a centralized data warehouse is hard enough—but how do you keep it safe once it arrives? Organizations use a variety of data security methods to protect sensitive and confidential information, including share-level security (all users sharing a password) and user-level security (with separate accounts and passwords for each user).

Enterprise resource planning, or ERP, the software helps companies manage their day-to-day activities in most departments. It offers organization and compliance features that streamline the process and make it user-friendly. ERP software shoppers probably know they need top-quality ERP software, but how do they know how to choose the right one for their needs?

ERP (enterprise resource planning) software helps organizations streamline and optimize their processes and workflows by maximizing efficiencies and enabling better reporting, intelligence, and analytics. From human resources and logistics to finance and sales, nearly every department can benefit from the judicious use of the right ERP software.

If personally identifiable information (PII) falls into the wrong hands, it could have devastating consequences for both you and the affected individuals. But what if you could transform that information so that it would be useless to any attacker? That’s exactly what PII masking seeks to do. So what is PII data masking exactly, and how does PII masking help safeguard your sensitive and confidential information from PII data breaches? Keep reading for all the answers.

For data analysts, business intelligence professionals, and CTOs to optimize and scale business operations, they must first understand the business data that is available to them. One of the best platforms to turn complicated data points from multiple platforms into a singular, coherent data set is Microsoft Power BI. However, you must first prepare the data sets to eliminate fragmentations and create structural consistency. This article explores how to prepare data for Microsoft Power BI.

Heroku's Postgres open-source database is the most effective service for developers who want to build engaging apps. With all of its features and Heroku's experience managing databases, it guarantees security and compliance with GDPR.

Data processors handle an abundance of data — including personal information about individuals. As the collection and use of data become more widespread, governments continue to enact laws that protect personally identifiable information (PII). Failing to comply with such laws means risking serious fines and penalties, and damaging public trust. Masking PII through pseudonymization is one way to protect it.

Marketing is more complex if you're engaged in the healthcare field. Whether you work with patients or market to consumers interested in healthcare products, it's important to understand HIPAA guidelines. This article explains the basics of HIPAA Privacy and Security Rules, and how this legislation affects your marketing strategy.

Companies need to store and retrieve data for daily processes and other needs. Ideally, the data storage atmosphere using ELT is a data lake or an organized storage system that makes logging, storing, and retrieving data efficient and easy.