Systems | Development | Analytics | API | Testing

July 2021

Using AI/ML to Increase Gaming Monetization

Gamers are not shy about reaching into their wallets for premium content and features. They also won’t hesitate to tap the uninstall button at the first sign of trouble. It’s not uncommon for a gamer to boot up a hotly anticipated new game or revisit an old favorite only to put it down days or weeks later. The culprit is often gaming monetization issues that get in the way of what would otherwise be a long-term rewarding gaming experience.

Business Monitoring for Gaming: Catch More Profit Opportunities with AI

Anomalies don’t have to be a fear factor; they could even present an opportunity to make money. Imagine detecting positive spikes in in-app purchases, conversions, or gaming activity in real-time and then having your business monitoring system identify what caused them 10x faster than you can now – autonomously. With 95% accuracy in the root cause analysis you could replicate and capitalize on the deviation immediately.