Software company Slack is on a mission to make work simpler, more pleasant, and more productive. Millions of users across more than 150 countries use Slack to collaborate with team members, connect other tools and services, and access information. Marketers at Slack rely on large amounts of data to build custom audiences, manage subscriber consent preferences, and measure campaign performance.
The Eckerson Group recently presented a CDO TechVent that explored data observability, “Data Observability: Managing Data Quality and Pipelines for the Cloud Era.” Hosted by Wayne Eckerson, president of Eckerson Group, Dr.
Snowflake recently announced results from the 2022 Customer Experience Survey. Hopefully, you’ve already heard about Snowflake’s overall Net Promoter Score (NPS) of 72*, a score more than three times the industry average of 21, based on the Qualtrics 2021 NPS Industry Benchmarking Report. The survey also asked customers for feedback on specific Snowflake experiences along the customer journey, from initially researching the product to implementation to getting help and support when needed.
Measuring how marketing is helping to drive your business is critical. But often marketing’s impact is not widely understood and appreciated.
Data is the fuel that drives government, enables transparency, and powers citizen services. But while state and local governments seek to improve policies, decision making, and the services constituents rely upon, data silos create accessibility and sharing challenges that hinder public sector agencies from transforming their data into a strategic asset and leveraging it for the common good.
We all make daily decisions with the help of AI, perhaps without even realizing it. Advanced automation technologies using data from smart devices and social networks make it easier than ever to offload your decision-making to an algorithm. Recommended posts, ads, suggested products — none of this is possible without automation. But machines can only get us 90% there. They’re great at consuming and analyzing large volumes of data, but still have trouble with edge cases.
