Two Overlooked Marketing Metrics That Can Drive Organizational Value
Measuring how marketing is helping to drive your business is critical. But often marketing’s impact is not widely understood and appreciated.
Measuring how marketing is helping to drive your business is critical. But often marketing’s impact is not widely understood and appreciated.
Data is the fuel that drives government, enables transparency, and powers citizen services. But while state and local governments seek to improve policies, decision making, and the services constituents rely upon, data silos create accessibility and sharing challenges that hinder public sector agencies from transforming their data into a strategic asset and leveraging it for the common good.