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With data becoming a more important business resource by the day, organizations are increasingly turning to their leaders to ensure data excellence. Mark Fazackerley, Regional Vice President ANZ at Talend, outlines how the growingly popular Chief Data Officer role can help lay the groundwork for an effective data strategy and culture.

Firms are burdened with tech debt and endless regulatory compliance, often leaving innovation last to receive the necessary budgets. Data-fuelled innovation requires a pragmatic strategy. This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization.

The Eckerson Group recently presented a CDO TechVent that explored data observability, “Data Observability: Managing Data Quality and Pipelines for the Cloud Era.” Hosted by Wayne Eckerson, president of Eckerson Group, Dr.

Snowflake recently announced results from the 2022 Customer Experience Survey. Hopefully, you’ve already heard about Snowflake’s overall Net Promoter Score (NPS) of 72*, a score more than three times the industry average of 21, based on the Qualtrics 2021 NPS Industry Benchmarking Report. The survey also asked customers for feedback on specific Snowflake experiences along the customer journey, from initially researching the product to implementation to getting help and support when needed.

Measuring how marketing is helping to drive your business is critical. But often marketing’s impact is not widely understood and appreciated.

Data is the fuel that drives government, enables transparency, and powers citizen services. But while state and local governments seek to improve policies, decision making, and the services constituents rely upon, data silos create accessibility and sharing challenges that hinder public sector agencies from transforming their data into a strategic asset and leveraging it for the common good.