Systems | Development | Analytics | API | Testing

What is the one thing that all business leaders need to get started with data analytics? The answer is simple. You need to start with the right analytics platform. Selecting the right BI platform is complex, and there are many things that you need to consider. It will help if you consider that an analytic tool should provide all the features a business needs. It should also have a well-established reputation and a track record of delivering reliable and quality market data solutions.

Are you planning to integrate embedded analytics into your business application? You have made the right decision. Embedding analytics directly into your software, rather than using a third-party, separated access application, gives you a wealth of benefits. For example, it helps you to get maximum value from data, brings analytics deeper into standard workflows, and significant competitive advantage. Your software has in-built capabilities others don't.

Whether they know it or not, every company has become a data company. Data is no longer just a transactional byproduct, but a transformative enabler of business decision-making. In just a few years, modern data analytics has gone from being a science project to becoming the backbone of business operations to generate insights, fuel innovation, improve customer satisfaction, and drive revenue growth. But none of that can happen if data applications and pipelines aren’t running well.

BigQuery's Remote Functions (in preview) make it possible to apply custom cloud functions to your warehouse without moving data or managing compute. This flexibility unlocks many use cases including data enrichment. In this post we demonstrate a pattern for combining BigQuery with the Google Maps API to add drive times to datasets containing origin and destination locations. This enrichment pattern is easily adapted for address geocoding or adding Google Map's place descriptions to locations.