Enterprise data warehouse platform owners face a number of common challenges. In this article, we look at seven challenges, explore the impacts to platform and business owners and highlight how a modern data warehouse can address them.

Many organizations are working to become more data-driven – increasing data use and leveraging data insights to improve decision-making, solve their most challenging problems and improve revenue and profitability. A February 2020 IDC survey showed a direct correlation between quality decision-making and strong data-to-insight capabilities; 57 percent of organizations with the best data analytics pipelines received the highest decision-making score.

As a startup in the fintech sector, Branch helps redefine the future of work by building innovative, simple-to-use tech solutions. We’re an employer payments platform, helping businesses provide faster pay and fee-free digital banking to their employees. As head of the Behavioral and Data Science team, I was tapped last year to build out Branch’s team and data platform. I brought my enthusiasm for Google Cloud and its easy-to-use solutions to the first day on the job.

With 9.5, we've focused on providing new capabilities and enhancements for everyone involved in the data to design workflow - analysts, developers, users - that streamline processes, introduce functional improvements and enrich the analytic experience for all. For the full list of updates, please read the release notes and check out our release highlights video below to see some of these new enhancements in action for yourself.