Today, we are excited to announce the public preview of search indexes and related SQL SEARCH functions in BigQuery. This is a new capability in BigQuery that allows you to use standard BigQuery SQL to easily find unique data elements buried in unstructured text and semi-structured JSON, without having to know the table schemas in advance. By making row lookups in BigQuery efficient, you now have a powerful columnar store and text search in a single data platform.
As an ISV company selling a SaaS application, you have built analytics into your software because you know customers highly value insights into the data that's held within your application. Giving your customers business intelligence (BI) and analytics within your application offers them a window of insight into the data to help them optimize their business. You deliver more value which boosts end user adoption and means your client buys for longer.
In this series of demystifying the tech trends, my colleagues and I will be looking at busting the buzzwords to help you keep on track. Concerned about puzzling parlance, analytics argot, techie terminology – or plain old jargon? This series breaks down words and concepts to give you the deepest insight and understanding into how to talk the talk in the world of tech, so you can engage in conversations with the confidence of being data literate.
