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Founded in 1934 as a postal and telephone betting service, William Hill was historically synonymous with the world of horse racing. Since then, the company has continued to grow into other sporting avenues, with the retail arm—which opened in 1966—now amounting to more than 1,400 shops. Fully embracing the potential of the digital revolution, the company now comprises over 10,000 employees over six brands, operating through offices in ten countries.

The final month of 2021 brought new capabilities for data governance, expanded insights for Snowflake Data Marketplace providers, and several new providers added to the Marketplace. For the full list, see the Release Notes.

As every traveler knows, even the best-laid plans sometimes go astray. Stuff happens. Trains are delayed. Storms cause outages. People forget their bags. A special event creates long lines. Transportation providers can’t take the uncertainty out of travel or make the world operate precisely on schedule — particularly during a global pandemic.

As anyone running modern data applications in the cloud knows, costs can mushroom out of control very quickly and easily. Getting these costs under control is really all about not spending more than you have to. Unfortunately, the common approach to managing these expenses—which looks at things only at an aggregated infrastructure level—helps control only about 5% of your cloud spend.

The 2021 holiday season is over, and, with a bump we’ve landed in 2022, with something of a repetitive tune playing. The COVID pandemic continues; we are a full two years post the first cases being reported; and the statistics are no less shocking today than they were at the outset.