Turn customer feedback into opportunities using generative AI in BigQuery DataFrames
Natural language processing and large language models to help BigQuery process dataframes.
Natural language processing and large language models to help BigQuery process dataframes.
Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.