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Zero to CDP: Unlock Your Full Marketing Potential with a Composable CDP on Snowflake

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation.

Is Your Financial Services Organization Ready to Leverage Generative AI?

As an industry built on data, financial services has always been an early adopter of AI technologies. In a recent industry survey, 46% of respondents said AI has improved customer experience, 35% said it has created operational efficiencies, and 20% said it has reduced total cost of ownership. Now, generative AI (gen AI) has supercharged its importance and organizations have begun heavily investing in this technology.

AI and LLMs: How to navigate these technologies to build trusted AI

From customer success and fraud detection to process automation and code completion, Varun Jaitly, Santiago Giraldo, and Robert Hryniewicz discuss the AI and GenAI use cases that separate early enterprise leaders, and the key obstacles businesses across verticals must overcome for successful LLM development and deployment.

Navigating the Fast-Moving Future: Cloud, Data, and Sustainability and AI

Today, businesses are facing some of the toughest digital innovation challenges we’ve ever seen in recent times. The climate crisis, the breakneck speed of technological innovation, and growing cybersecurity threats are just some of the hurdles that must be smartly addressed for organizations to succeed in today’s increasingly data-driven world. This is something we know to be true from recent discussions with our customers.

Cybersyn Puts Detailed Data Sets at Decision-Makers' Fingertips With Snowflake Native Apps

Your company collects huge amounts of data about everything from customer transactions to supplier contracts to system performance. This valuable resource becomes even more valuable when you combine it with data about financial market and economic trends, consumer spending, regional demographics and other elements that provide broader context and insights for your business decisions.