At our recent Snowday event, we announced a wave of Snowflake product innovations for easier application development, new AI and LLM capabilities, better cost management and more. If you missed the event or need a refresh of what was presented, watch any Snowday session on demand. Let’s dive into all new releases in September, October and November.

It’s a milestone moment for Snowflake to have achieved FedRAMP High authorization on the AWS GovCloud (US-West and US-East Regions) . This authorization, from the Federal Risk and Authorization Management Program (FedRAMP), is one of the most rigorous security endorsements a cloud service provider (CSP) can achieve.

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.