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Astera's Guide to Marketing Data Integration and Governance

Customer data provides a treasure trove of insights into their behavior and preferences. Marketers must leverage this information to drive strategic decisions and optimize marketing campaigns. Analysts must consolidate fragmented data across various systems to use customer data effectively. With proper data integration and governance, marketers can effectively transform their data assets into insights that inform their decision-making.

Proven Testing Strategies for Modern Payment Systems

Across industries, failed payments can have irreversible consequences. Ensuring a smooth and reliable payment process is not just about preventing revenue loss but also about maintaining customer trust and satisfaction. This underscores the critical importance of comprehensive payment testing to maintain transactional integrity and customer satisfaction in today’s digital economy. This article explores payment testing best practices to ensure excellence in digital transactions.

Databricks Follows Cloudera by Adopting Iceberg, While Snowflake Mulls Open Source Approach

A constant flow of breaking news from the data lakehouse space is making notable tech headlines this week. On Tuesday, Databricks announced that it will acquire Tabular, a data management company founded by the creators of Apache Iceberg, Ryan Blue, Daniel Weeks, and Jason Reidfor. The deal was for an unconfirmed sum, but some reports suggest that amount to be between $1B and $2B (and allegedly outbidding Snowflake).

Mobile App Testing Vs. Web App Testing: What's The Difference

As software applications have evolved over the past two decades, their reach has expanded to various platforms. For instance, desktop applications like Microsoft Office have transitioned to web applications like Office 365, and web applications like Amazon now have companion mobile applications. According to Statista report, global app downloads stood at 257 billion in 2023. The app market is expected to generate $613 billion in revenue by 2025.

2024 Smoke Testing Guide

As we move through 2024, early-stage quality assurance methods ensure you meet the changing software development landscape. As a preliminary test phase, smoke testing verifies that the application’s functionalities work as expected after updates or integrations. This article will explain why smoke testing is important, as well as practical applications, examples, and best practices for smoke testing in the early stages of development.

SwiftUI Colors: Tips and Best Practices for Developers

It might be a cliche, but first impressions really do count. Whether it’s a first date, a job interview or the UI design of your app, looking the part is a massively important consideration. Today we’re going to look at how we can use the SwiftUI Color structure to enhance the visual appeal of our apps and make the right impression on our users.