In my last article, I outlined how we in Snowflake Support use contextual data about where our customers get stuck to improve the overall product experience. Now I’ll take you through how your organization can also implement these important feedback loops from support to product enhancements, to your company’s—and your user’s—benefit. Customers don’t wake up in the morning and decide they’d love to spend time with a Support team.

After 30 years of working in tech across Asia, I’ve seen a lot of ups and downs in these markets. Not long ago, I wrote a blog about what US and European software companies can do to ensure their success when opening for business in the region.

Generative AI and large language models (LLMs) are revolutionizing many aspects of both developer and non-coder productivity with automation of repetitive tasks and fast generation of insights from large amounts of data. Snowflake users are already taking advantage of LLMs to build really cool apps with integrations to web-hosted LLM APIs using external functions, and using Streamlit as an interactive front end for LLM-powered apps such as AI plagiarism detection, AI assistant, and MathGPT.

Welcome to the third blog post in our series highlighting Snowflake’s data ingestion capabilities, covering the latest on Snowpipe Streaming (currently in public preview) and how streaming ingestion can accelerate data engineering on Snowflake.

Manufacturers today are implementing a range of new technologies to increase operational efficiency and create visibility and flexibility across value chains. These include robotics, automation, data analytics, IoT, and artificial intelligence (AI) and machine learning (ML), according to Deloitte. Company leaders hope these innovations will help them create more productive and resilient supply chains, improve production quality and efficiency, and mitigate risks.

As announced at Snowflake Summit 2022, Iceberg Tables combines unique Snowflake capabilities with Apache Iceberg and Apache Parquet open source projects to support your architecture of choice. As part of the latest Iceberg release, we’ve added catalog support to the Iceberg project to ensure that engines outside of Snowflake can interoperate with Iceberg Tables.

It’s been a decade since “connected” objects—commonly referred to as “the internet of things” (IoT)— reached broad audiences. Connected toothbrushes, sensors embedded in sneakers, and smart watches have started to change consumer behavior through a data-driven, gamified approach. Technology has rapidly evolved to handle large data volumes at high velocities and big data analytics. AI has become more democratized.

ServiceNow, Inc. offers a well-known SaaS application, with companies in multiple industries using it to help manage digital workloads for a variety of departments and operations. What if it was as easy as just a few clicks to get ServiceNow data directly into your Snowflake account so you could combine it with other data sources, including ERPs, HRs, and CRMs? Well, now it is.

Today Snowflake is officially launching the Telecom Data Cloud. Snowflake’s newest Data Cloud helps telecommunications service providers break down data silos within the business and across the ecosystem, allowing organizations to easily and securely access data in near real time, enrich it with machine learning models, and then share and analyze it to drive better decision-making.

Data Talks fills a gap in the sports market by giving brands the data they need to truly understand their customers. But when your platform is responsible for continued ticket, merchandise, and sponsorship revenue, it needs to deliver insights fast. Here’s how Data Talks delivers data quickly with a rapid insights platform powered by Snowflake. From football fans filling out stadiums to baseball followers streaming every game, few customers are as avid and loyal as sports fans.