It’s been a decade since “connected” objects—commonly referred to as “the internet of things” (IoT)— reached broad audiences. Connected toothbrushes, sensors embedded in sneakers, and smart watches have started to change consumer behavior through a data-driven, gamified approach. Technology has rapidly evolved to handle large data volumes at high velocities and big data analytics. AI has become more democratized.
ServiceNow, Inc. offers a well-known SaaS application, with companies in multiple industries using it to help manage digital workloads for a variety of departments and operations. What if it was as easy as just a few clicks to get ServiceNow data directly into your Snowflake account so you could combine it with other data sources, including ERPs, HRs, and CRMs? Well, now it is.
Today Snowflake is officially launching the Telecom Data Cloud. Snowflake’s newest Data Cloud helps telecommunications service providers break down data silos within the business and across the ecosystem, allowing organizations to easily and securely access data in near real time, enrich it with machine learning models, and then share and analyze it to drive better decision-making.
Data Talks fills a gap in the sports market by giving brands the data they need to truly understand their customers. But when your platform is responsible for continued ticket, merchandise, and sponsorship revenue, it needs to deliver insights fast. Here’s how Data Talks delivers data quickly with a rapid insights platform powered by Snowflake. From football fans filling out stadiums to baseball followers streaming every game, few customers are as avid and loyal as sports fans.
A modern data infrastructure is essential for retailers looking to stay competitive today. Companies are abandoning more traditional, on-premises IT infrastructures and moving to more centralized “as a service” (XaaS) models of delivery enabled by cloud technologies, according to McKinsey. Aging on-premises infrastructures are unable to meet demands for agility and innovation, eating up too much time and too many resources for teams trying to maintain them.
The role of the CDO will not suffer the slow rise to prominence other emerging C-level roles have seen in previous years. Modern technologies designed to easily centralize, access, analyze, share, and monetize data have arrived. As a result, data has become the most powerful resource to drive an organization’s transformation. That puts CDOs at the wheel, their foot on the pedal, and their fellow execs holding on tight for the ride of their lives.
The lingering effects of the global pandemic are merging with inflation to create a perfect storm for retailers looking to find the right inventory stature for the seasons ahead. Companies are getting squeezed between rising supply chain costs and falling consumer confidence. To succeed in this volatile market, McKinsey suggests that retailers “accelerate decision-making tenfold.”
Accessing data from the manufacturing shop floor is one of the key topics of interest with the majority of cloud platform vendors due to the pace of Industry 4.0 adoption. Industry 4.0, also known as the Fourth Industrial Revolution, refers to the emerging trend of technological transformation in manufacturing and related industries.
It’s 2023 and with the new year comes an opportunity to drive innovation, growth, and digital transformation with data in the face of ongoing economic turbulence. If Snowflake’s report, How to Win in Today’s Data Economy is any indication, data-driven organizations are poised to emerge as the winners of the year with 77% Data Economy Leaders, which is only 6% of those surveyed, experiencing annual revenue growth versus 36% of Data Economy Laggards, the lowest-performing survey group.
Data, data, data. It does seem we are not only surrounded by talk about data, but by the actual data itself. We are collecting data from every nook and cranny of the universe (literally!). IoT devices in every industry; geolocation information on our phones, watches, cars, and every other mobile device; every website or app we access—all are collecting data. In order to derive value from this avalanche of data, we have to get more agile when it comes to preparing the data for consumption.
