IT automation is an essential business best practice that has enabled countless organizations to become more efficient. According to a survey by Salesforce, 95 percent of executives and directors see the value of automation, and 88 percent want to pursue automation as a key investment for their business. This general tenet holds for the specific case of API automation as well. APIs are a highly underrated, yet critical, technology that underpins the modern digital ecosystem.

PeopleSoft is an enterprise resource planning (ERP) software platform that is intended for medium-sized to large businesses. Originally designed for human resources and finance applications, PeopleSoft can now help organizations with tasks such as human capital management (HCM), financial management, supply chain management, and enterprise service automation.

Mulesoft is an all-inclusive data and application integration platform owned by Salesforce. It offers many types of functionality, including Extract, Transform, Load (ETL), API management, and Integration Platform as a Service (IPaaS). Mulesoft may offer a broad range of capabilities, but it has a challenging learning curve, a high price point, and may be far more than what your organization needs for data transformation.

HubSpot is a customer relationship management (CRM) platform that helps you capture all of your interactions with customers and potential customers, from their first call or website visitors to their most recent purchase. With tens of thousands of users around the world, HubSpot currently owns an estimated 30 percent of the global CRM market share.

So you want to move data to Amazon Redshift? You're not the only one. Every day, thousands of organizations worldwide migrate data to Redshift, which Amazon claims is the world's fastest cloud data warehouse. These organizations have one mission: To move data to Redshift so they can generate business intelligence (BI) from the latest metrics. Amazon's data warehouse makes it easy to produce metrics that power data-driven organizations like yours.

In the business world today, data is becoming increasingly more important with each passing year. If your company is not taking the time to learn how to store, analyze and scale data properly now, it could prove detrimental to the business in the long run. However, just as bad data practices can hold your company back, good data practices can propel the company forward. APIs are one tool that any business can use to begin better utilizing their data today.

Snowflake is one of the most popular choices for building cloud data warehouses, integrating dozens or hundreds of data sources in a single centralized location for easier analysis. But while Snowflake’s record-breaking IPO in 2020 made headlines, it’s not quite as clear how to perform Snowflake data integration. To use Snowflake as a data warehouse, you'll need some way of connecting Snowflake with your other applications and systems.

With over 150,000 customers, Salesforce remains the world's No.1 customer relationship management (CRM) platform. No other CRM comes close. However, there are some things Salesforce can't do. If you want to align customer data with your marketing objectives, you might integrate Salesforce with a platform like HubSpot, Marketo, or Zoho. Unfortunately, that's easier said than done. Below, learn the challenges of syncing Salesforce data with marketing platforms and how ETL provides a solution.

With each passing year, companies are becoming increasingly more dependent on APIs. Essentially, any organization looking to take advantage of the latest cloud technologies is dependent on APIs. Therefore, understanding how APIs work and how to best manage APIs is crucial. However, tackling APIs alone can be quite challenging for many companies.

In the ever-changing world of technology, the tools available to citizen integrators are constantly evolving as well. For citizen integrators, access to better low-code integration tools certainly makes their job much easier. However, with the industry landscape constantly changing, it can be difficult to keep up with all the latest trends and find the right low-code integration tools to best meet the needs of the company.