Salesforce has become synonymous with customer relationship management (CRM) by this point. It's the planet's most-used, most talked-about, and most lucrative CRM platform, generating an eye-watering $21.25 billion in the 2021 fiscal year alone. That's higher than the GDP of some countries. With a massive 19.8 percent share of the CRM market, Salesforce is the go-to platform for many data-driven organizations that want to track and engage customers. But Salesforce doesn't do everything.

With companies now collecting millions of data points from their customers, it is essential to implement efficient retrieving and storing of this data for analysis. If you are at all involved in building and managing systems, the chances are that you've heard of Change Data Capture (CDC). But what exactly is it? The acronym can be a bit confusing because most people think about 'capture' as something done by a person, such as taking notes during a meeting or capturing photos with a camera.

When it comes to data warehouse projects, if the wrong technology is chosen, the project is often doomed to failure. However, when data warehouse project managers take the time to weigh the pros and cons of various data warehouse providers, they often achieve terrific results. In the long run, taking the time to find the right technology is often a wise investment, as a successful data warehouse project has the power to transform any business through keen data-driven insights.

Marketing data collection is important in order to improve your marketing ROI. Marketing data fuels marketing and plays a critical role in the success of your business. Not only does it help you identify opportunities, but it can also provide insights into your customers that allow you to create marketing campaigns that are more personalized and relevant. Unfortunately, it's time-consuming to collect this data manually.

For citizen integrators, finding the right tools is the essential element when it comes to achieving success. While finding the right enterprise-class tools for your needs as a citizen integrator can be challenging. With Xplenty, it doesn’t have to be. Read on to learn more about citizen integrators and the enterprise-class tools that can be utilized.

Heroku Postgres databases are powerful tools for managing and analyzing data. You can run large-scale data processes for your business off of Heroku Postgres. While management is made much simpler with Heroku, the insight of a skilled developer and data analyst when manipulating databases makes a big difference in the outcomes. This is especially true when migrating a database. Here are five things you need to know about migrating Heroku Postgres databases.

Databases are an important part of application development. They let you store data in a way that is easy to manage and manipulate. MySQL has been the standard for this for decades. The one drawback is that databases only store data. If you want to do something with that data, a MySQL REST API makes it possible. Here is what you need to know to use MySQL REST APIs in your projects.

APIs are a quick and easy way to create applications that can connect to other services. APIs provide an interface for developers, allowing them to leverage their programming skills in one language (Python) and use it with any service they want. Python is a popular choice for APIs because of the high level of abstraction available and its extensive library support.

AWS Glue is a serverless Extract, Transform, Load (ETL) solution that helps organizations move data into enterprise-class data warehouses. It offers tight integration with other AWS services, which is attractive for organizations already heavily invested in this cloud ecosystem. But However, AWS Glue comes with a high learning curve and limited functionality compared to other ETL options. If you need a replacement for AWS Glue, here are the top 5 AWS alternatives in this guide.

Your organization’s data is the source of opportunity for your innovation. However, 25 percent of executives surveyed by KPMG either distrust or have limited trust in their data. Without integrity, the information is essentially useless. So exactly what is data integrity? Let’s take a dive deeper into this topic and discuss why it is important for your organization.