Many companies are now strategically using their data assets as the core of their digital transformation efforts. Building a data pipeline can help companies combine information from all their systems to gain insights into their business. A recent study showed that 59.5% of corporations using advanced analytics saw measurable results. Using a warehouse such as Snowflake can help companies leverage this information to drive business strategy.

Salesforce is the most popular CRM (customer relationship management) platform in the world. As last count, the Salesforce CRM enjoyed a 20 percent market share, with more than 150,000 companies among its customers. One of Salesforce’s best features is its ability to run business intelligence (BI) and analytics workloads to identify hidden trends and insights and make smarter decisions for your sales, marketing, and customer support teams.

Informatica Power Center blends four data engineering products into one system, making it one of the most feature-rich but complicated ETL/ELT platforms on the market. With data management, app integration, API gateway, and iPaaS features, smaller teams that struggle to tame this all-encompassing tool might seek out an Informatica alternative instead.

Every day, data analysts face the challenge of understanding and creating reports from their data warehouse. This difficulty may stem from the fact that data comes from multiple locations and often does not cohesively align. However, with a few tools at your disposal, you can efficiently create data modeling reports based on your organization's unique business needs. These techniques are some of the most effective data modeling techniques for data analytics teams everywhere.

Data is the new oil. Almost every industry is becoming more and more data-driven, and this trend will only continue to grow in the coming years. With so many organizations now relying on data for decision-making, they must easily access and analyze their information through data pipelines. This article will get you started on how to build your own data pipeline.

If you're looking for a way to improve the efficiency of your enterprise applications, consider a citizen integrator—a tool that makes it easy for people without coding expertise to create integrations between their apps. Read on to learn more about citizen integrators and what tools they need to be successful.

According to a study by Seagate, only 32% of data available to enterprises is put to work. The remaining 68% is unleveraged. One of the challenges noted is: making the different silos of collected data available. Using automation to bring together figures from disparate systems helps leaders make confident and reliable decisions backed by real-time information. This overview discusses how to use CDC Change Data Capture to enable real-time analysis.

With tech constantly innovating, various tools and software need to be able to work simultaneously. API's are what makes this possible. The API provides software with a way to interact and communicate. This is how different applications connect, whether it's two internal apps or integrating an app into another company's platform. However, with APIs, as in any software integration, many challenges are likely to arise. To mitigate these challenges, an API management strategy should be in place.

Nurturing your customer prospects is a crucial task to increase your conversion rates—so how can you make sure that valuable leads don’t fall through the cracks? That’s exactly where software like Marketo comes in. Marketo is a marketing automation tool to help standardize and automate your marketing funnel, helping push your prospects along the buyer’s journey from awareness to acquisition.

While Salesforce is an excellent tool for storing and managing information about your contacts, leads, accounts, and other metadata pieces, the power of the system lies in its ability to integrate with other applications. One particularly powerful integration comes from integrating data in a Postgres database into Salesforce. Read on to learn more about Heroku Postgres, Salesforce, and how to transfer data most efficiently.