Salesforce is one of the most popular customer relationship management (CRM) solutions. A lot of companies use it for every aspect of their business. In fact, Salesforce bills itself as a Customer 360 platform. If you’re familiar with Salesforce, you know there are a lot of tools. The right choices allow you to get the most actionable use of the wealth of data from the platform. We’ve talked before about how to create a Salesforce ETL pipeline.

Building a REST API? There’s a few things you’ll need to know before you get started. In this article, we break down the basics of REST APIs and tell you how they’re delivered, and what you need to do to create one.

Getting your customer's data on the platform quickly and effectively is crucial for any business. How well you onboard new data will affect your success and your customer's experience. Effective onboarding affects so many aspects of a company's success that it's necessary to take a detailed look into all aspects of the process. The following is everything you need to know about data onboarding.

For more than three decades, Microsoft SQL Server has helped countless organizations store and manage their enterprise data, and it’s still one of the most widely used software applications on the planet. According to the DB-Engines database ranking, SQL Server remains the third most popular database management system, just behind Oracle and MySQL. Change data capture (CDC) is essential functionality for many businesses, especially those with real-time ETL use cases.

Enterprise Resource Management (ERP) software. Business professionals have heard of it, but they may not understand how it can help their business. In short, an ERP gathers data from multiple departments, including accounting, human resources, sales and marketing, and inventory, into a central database. This database then allows members of management and other key employees to analyze their current processes, spot workflow weaknesses, and improve them.

Soft skills can be almost as important as data engineering skills when you apply for a job. Soft skills can make the difference between stress and efficiency or being unsatisfied with your position and a raise. When data engineers and data scientists earn bachelor’s degrees, they usually take classes in topics like data warehousing, programming languages, machine learning, and data science.

There's been some mystery associated with the Heroku Salesforce connect that links the Salesforce CRM with the Heroku Postgres database service. This connection is an add-on called Heroku Connect that enables multiple processes and transfers with no coding required and simple point and click executions. Heroku Connect offers bi-directional data synchronization while also creating secure data transfers. This connector also allows a user the freedom to customize and streamline their data transfer processes.

Organizations may struggle with getting the full value of their data without knowing it. Their data science team uses data warehouses to power business intelligence solutions to create reports, dashboards, and other data visualizations. However, the time it takes for this information to reach teams makes it difficult to use for daily decision-making. Operationalizing data warehouses sends these insights directly into daily operations systems, thereby allowing for immediate access.

Real-time analytics can keep you up-to-date on what’s happening right now, such as how many people are currently reading your new blog post and whether someone just liked your latest Facebook status. For most use cases, real-time is a nice-to-have feature that won’t provide any crucial insights. However, sometimes real-time is a must. Let’s say that you run a big ad agency.

Most companies offering any kind of service or product answer this question from consumers or potential clients all the time: "How much does it cost?" Or, the much harder question: "How much will it cost if I choose these services with these extras for my particular company/house/yard/situation, etc.?" The tough part is that pricing services or software usually involves too many variables.