Hyper-Personalization: A Key Enabler in the Digital Evolution of Banks
In recent times, customers are looking for a customized solution for their specific requirements and utilizing the digital features of banking as per their needs. Moreover, banks have realized the economic advantage of personalization which can bring in considerable cost reduction by providing diverse cutting-edge products with AI, ML, and big data capabilities. Banks are now trying to cater to customer personalization while meeting the larger organization goal.