If you were to stop someone walking down the street and ask them how long artificial intelligence, or AI, has been a hot topic, they might say it’s something that’s emerged mostly in recent years. But AI has been around for a long time, with the term first being coined as long ago as 1955. Generative AI however is a different beast, and one that's largely responsible for moving the topic of AI to the tip of everyone’s tongues – from consumers to enterprises alike.