Data has become the center of nearly all our marketing decision-making. In this interview, Snowflake CMO Denise Persson sits down with Data Cloud Now host Ryan Green to discuss the impact of the Modern Marketing Data Stack. They discuss how this report, which examined more than 6000 customers' use of technologies and applications, has led to invaluable findings—and how it can help marketers soar to heights previously thought unimaginable.

Coherent Spark solves a common problem plaguing millions of Excel spreadsheet users: How to easily capture spreadsheet logic and bring it into the cloud to integrate it with modern systems? In this episode of “Powered by Snowflake,” Coherent Spark CTO Peter Roschke explains how the Spark platform takes advantage of the processing power of Snowflake to tackle that challenge. With Spark, the logic of Excel spreadsheets of any size or complexity, including enormous legacy spreadsheets containing millions of formulas, can be converted quickly into a cloud-compatible format capable of driving applications for all types of use cases.

In this episode of “Powered by Snowflake” host Daniel Myers queries the mind of Neustar’s Head of Product and Customer Intelligence, Ryan Engle. Neustar is an Identity Resolutions Platform, responsible for powering more than 90% of caller ID in the United States. This conversation covers fascinating topics such as the challenges of sharing customer data in a highly regulated industry, how the Native Application Framework allows Neustar to work directly within their clients’ environments, and how Snowflake “auto-magically” keeps data fresh and up to date.

Let's learn more about the 1-day Data Governance course on Snowflake with Lynne and Kurt.

Welcome to Data Cloud Now, where we are dedicated to illustrating how the Data Cloud is pushing the possible forward, each and every day. In this episode we are exploring the impact it’s having within the public sector. Explore the impact the Data Cloud is having within the Public Sector with special guests Deloitte’s Monica McEwen & Frank Farrall along with Snowflake’s Jeff Frazier.

Sophos protects people online with a suite of cybersecurity products. Hear Konstantin Berlin, Head of Artificial Intelligence at Sophos, explain how the Snowflake Data Cloud helps Sophos increase the accuracy of their machine-learning models by allowing data scientists to process large and complex data sets independent of data engineers. Through Snowpark, data scientists can run Python scripts along with SQL without having to move data across environments, significantly increasing the pace of innovation.

In this episode of “Powered by Snowflake” host Daniel Myers sits down with infoSecur’s Founder and CEO, Michael Magalsky. infoSecur is a centralized tool, used across all structured data environments and database sources to manage data policies and access down to the cell level across your data cloud. The “Powered by Snowflake" video series features conversations with technology leaders who are building businesses and applications on top of Snowflake.

In this episode of “Powered by Snowflake,” host Daniel Myers sits down with RudderStack’s Head of Customer Engineering, Lewis Mbae. RudderStack helps customers ingest, transform, and integrate data into the Data Cloud. This conversation covers the value of the Data Cloud as a central source of truth, the challenges of building an enterprise-grade customer data platform, empowering data engineers, and more.

Learn how leveraging Snowflake Global Data Clean Rooms, organizations can collaborate in building and deploying machine learning models in a way that is privacy-preserving and gives data owners full governance and auditability of both data and processing.

At the heart of the Snowflake Data Cloud is a single elastic performance engine. Overtime, we’ve improved this engine to run more workloads, faster. With a single engine, Snowflake users get a single experience—from one consistent pricing model to an integrated approach combining performance, security, governance, and the foundation to seamlessly enable cross-region or cross-cloud scenarios. Ultimately, the result is the elimination of complexity.