Systems | Development | Analytics | API | Testing

What defines the modern data stack and why you should care

When I was working at Google back in the mid 2000’s, we dealt with tens of billions of ad impressions a day, trained several machine learning models on years worth of historic data, and used frequently-updated models in ranking ads. The whole system was an amazing feat of engineering and there was no system out there that was even close to handling this much data. It took us years and hundreds of engineers to make this happen, today, the same scale can be achieved in any enterprise.

Is Voice of the Customer (VoC) relevant in 2023?

Every so often, different advocates across organizations ignore the Voice of the Customer. This may be due to changes in business priorities, redistribution of resources, focus on new trends, or that they clear a profit regardless. This brings the value of the customer's voice into question: should we still allocate time and effort towards listening to customers when following new trends is the norm? ‍ The short answer is a resounding yes.

Introducing Integrate.io's HubSpot Reverse ETL

Could loading specific customer data that exists within your data ecosystem into Hubspot improve your ability to serve those customers? Would having account data at the fingertips of your team in Hubspot support them as they support those accounts? We thought so! The HubSpot Reverse ETL Connector is now available to Integrate.io customers.