Innovate or die. It’s one of the few universal rules of business, and it’s one of the main reasons we continue to invest so heavily in data. Only through data can we get the key insights we need to innovate faster, smarter, better and keep ahead of the market. And yet, the vast majority of data initiatives are doomed to fail. Nearly nine out of 10 data science projects never make it to production.

Businesses today adapt to change with breathtaking speed. Lines of business now follow their products out the door digitally and continue tracking usage throughout the lifecycle. This gives companies valuable insights into how customers use and interact with their products, enabling them to analyze and evolve solutions while nurturing customer relationships.