Gone are the days when marketers can simply claim that they have the leading product or service in the industry and then just hope for the best. These days, the effectiveness of marketing is maximized by focusing on the customer—planning around them, addressing their needs, and making them feel valued and heard. And incorporating data analytics in marketing is one way that businesses can discover insights into their preferences and trends to improve the customer experience.

Talend Data Catalog provides intelligent data discovery that delivers a single source of trusted data into a centralized data catalog. Talend Data Catalog provides the capability for doing impact analysis and/or tracing lineage by harvesting Talend data integration Jobs. For example, you can find the use of a specific attribute or column from the source to the destination of the data flow within the scope of a Talend data integration Job.

There's been a huge amount of investment in the BI space recently. A recent article by Dave Kellogg talked about the hype in valuation and capital efficiency of many BI companies. It’s an important topic that people purchasing analytics platforms should think about because it says a lot about what priorities a business has.

Talend Cloud enables the use of several prebuilt connectors and components for different services running on cloud platforms like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform. This article explores a use case of querying an Amazon Redshift table as part of a Talend Job developed using Talend Studio and executed as a task on Talend Cloud.

Today we’re thrilled to announce general availability for Kong Enterprise 0.35. This release of Kong Enterprise contains numerous new features, including a new integration with HashiCorp Vault, huge usability improvements in Kong Manager and the Kong Dev Portal, and a host of updates to some of our most popular Kong Enterprise tools.

Today we’re excited to show how Kong Enterprise customers can utilize our new plugin for HashiCorp Vault for authentication and secrets management. Like the Terraform integration released last year, this new integration with Vault represents another step towards allowing Kong Enterprise customers to leverage HashiCorp’s suite of cloud infrastructure automation tools.

While continuous integration is a common practice for most development teams, the stateful nature of WordPress makes it difficult, but not impossible, to setup. For our open source WordPress plugin, we wanted to integrate our standard build and test process for every pull request using CircleCI. While it might be easier to setup a permanent staging environment, we wanted every build to be isolated for dependable testing.

The biggest takeaway from Gartner’s Magic Quadrant (the MQ) this year for me is that organizations, analysts, and vendors now realize that analytics is not linear. While many businesses are looking to artificial intelligence and augmented analytics, these don’t replace other types of analytics. There’s very little point in delivering sophisticated advanced automated analytics if you haven’t got your ‘bread and butter’ reporting and governance working.

Artificial intelligence—you’ve read about it in science fiction novels, you’ve heard tech personalities talk optimistically about it, and you’ve seen headline after headline mention its potential and benefits. As a widely discussed concept, the technology is hard to miss, but how exactly does it work and what does it mean for businesses?