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How to Deploy Yellowfin Signals on Google Analytics Data

In the previous blog, we initially discussed how Yellowfin Signals discovered a surprising website traffic spike hidden in our Google Analytics data. So how did we set up Signals? And did we learn anything along the way? Read on below for our learnings and suggested best practice (this is going to be a deep dive, so grab a coffee and enjoy!)

How to Gather Data for Machine Learning

Unless you’ve been living in a cave these last few months (a cave that somehow carries sufficient WiFi coverage to reach our blog), you’ll doubtless have heard about machine learning. If you’re a developer, chances are you’re intrigued. The machine learning algorithm, which solves problems without requiring detailed instructions, is one of the most exciting technologies on the planet.

Make Google Analytics data meaningful with Yellowfin Signals

Lots of organizations use Google Analytics and Google Insights to monitor the effectiveness of their digital marketing. While it looks appealing, some of the information it delivers is almost meaningless. It’s so complicated that it doesn’t help you understand what’s happening in your business.

The Impact of AI on the Data Analyst

The introduction of AI, automation and data storytelling to the world of analytics has not only had an immediate impact on the end users of analytics but also the people that work in the field. While many analysts may fear they will be replaced by automation and AI, CEO of Yellowfin, Glen Rabie, believes that the role of the data analyst will increase in significance to the business and breadth of skills required.

Why data not anecdotes matter - election spin versus cold hard reality

So much of our decision making is made based on firmly held beliefs and stories we have absorbed in our lifetimes. Generally referred to as type one thinking – this is fast, emotional and generally unconscious. It is a type of thinking that is very useful for making day to day decisions like what to wear, what to have for lunch or how to get to work. However, this type of thinking is inherently flawed and full of bias.

Automated UI Testing for WordPress

Many websites and even applications online are built on top of a CMS. According to recent survey data, WordPress has a 60% market share, making it the most popular CMS by far. The next closest competitor, Joomla, has only 5.2%! But unlike bespoke software, many people don’t test their WordPress website. While the core of WordPress is fairly well tested by it’s creators, users, and the open source community, the same cannot be said for every plugin and theme.

Multi-cloud & Augmented Intelligence - Setting the Stage for Qlik's Transformation to SaaS

Today at Qonnections we outlined new innovations in multi-cloud and augmented intelligence that are setting the stage for Qlik as the leading platform for SaaS-based analytics. Leveraging our unique Associative Difference and Kubernetes-based architecture, Qlik is now able to deliver the full Qlik Sense Enterprise product on Qlik Cloud Services.

Qlik Enhances Customer Success Offerings to Drive Analytics Adoption and Value

Qlik has been hard at work the past year transforming its customer success and support organization to truly align with customer needs in a SaaS first world. Today at Qonnections we announced a series of enhancements that put the customer at the center of everything we do at Qlik.

The Fundamentals of Data Governance - Part 2

In part 1 of my post on data governance fundamentals, I introduced the "5 Ws and 1 H" of problem-solving—"What”, “Why”, “Who”, “When”, “Where”, and “How”— and applied the first three to data governance. This part covers how you can apply the last three pieces and suggest some next steps. Let's get started!

Augmented analytics lets smart analysts jump to conclusions

Jumping to conclusions has always been considered a bad way to do business (and most things in life). It implies making a rash, poorly considered decision without the facts and without an understanding of the wider implications associated with that decision. But there’s a new wave of technology that is changing everything.