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Integration

Demo: Marketing Analytics & Fivetran: Google Ads Connector

With an ever-growing arsenal of tools available to marketing teams, it’s more important than ever to centralize all of your data in a way that’s fast, reliable, and in real time to realize and analyze the full impact of your marketing efforts. Our Google Ads Connector demo shows how quick and easy it can be to setup a connector with Fivetran.

Application Integration and Digital Transformation: A Close Association

In order to gain an advantage over their competitors and improve customer experience, organizations of all sizes and industries are using new technologies to undergo digital transformation. According to IT research and advisory firm Gartner, 87 percent of senior business leaders say that digital modernization of their company is a top priority. An emerging theme of many digital transformations relates to ‘application integration’ – but why do these have such a close association?

Five Tips to Build a Successful Analytics Dashboard

Keep the bigger picture in mind as you build and use your analytics dashboards. Between devices, websites, applications, online service providers, and platforms of all kinds, modern businesses rarely have a single data source to analyze in our continuously connected world. That’s why how information is presented is almost as important as the quality of the information itself, making the difference between leading with confidence or simply flying blind.