Companies from every industry vertical, including finance, retail, logistics, and others, all share a common horizontal analytics challenge: How do they best understand the market for their products? Solving this problem requires companies to conduct a detailed marketing, sales, and finance analysis to understand their place within the larger market. These analyses are designed to unlock insights in a company's data that can help businesses run more efficiently.

Idempotence is an important characteristic of many systems, including Fivetran. Learn what it means.

Learn how Drizly uses analytics to help connect customers with their favorite beverages.

With a modern data stack, Branch Insurance joins data from its transactional database and apps to visualize acquisition cost and lifetime value in real time.

Data from GitHub can help your engineers quantify how they are doing.

Automating repetitive processes is a key attribute in whole-product design. By combining payload observability with behavioral emails, Moesif is able to make you more productive through sophisticated workflows on many functional, performance and product issues. This article walks through how to set up playbooks that can save you time, resources and energy. We’ve highlighted a small number of key areas where our playbooks can assist you in the management of your product.

Learn how and when to apply transformations in your data strategy

Fivetran offers increased transparency and understanding of all data pipeline actions.

Get a head start on ad analytics with our Linkedin Ads dbt package