As customers scale data warehousing in the cloud with BigQuery, cost optimization becomes crucial for scalable data storage in the cloud.
BigQuery’s new SQL capabilities deliver improved analytics flexibility, data quality and security.
With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
Traditional metrics like ticket resolution time or customer satisfaction scores (CSAT) are undeniably significant. However, to gain a more holistic picture, product analytics can be applied to: