Fivetran named leader in Snowflake's Marketing Data Stack report
Based on the usage of thousands of Snowflake customers, leading marketers are leveraging Fivetran to tackle Customer 360.
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Analytics
Live: External Network Access on Snowpark (PuPr)
Join Felipe Hoffa and Nick Akincilar, Snowflake Senior Sales Engineer, to discover the new Public Preview of External Network Access for Snowpark. Get your questions ready, and joint to see Nick's demos on how to perform web scraping and parse data and insights from the web.
Snowflake's Annual Modern Marketing Data Stack Report: Talend Being Named a "Leader in Integration and Modeling" is Just the Beginning
With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
Snowflake CDP: The Future of Customer Data Management
In today's fast-paced digital landscape, harnessing the power of data has become paramount for businesses striving to deliver exceptional customer experiences and stay ahead in the competitive market. At the forefront of this data revolution stands Snowflake CDP, an innovative Customer Data Platform (CDP) that promises to redefine how businesses manage, integrate, and leverage their customer data.
Product Analytics for Measuring and Improving the Customer Support Effectiveness
Traditional metrics like ticket resolution time or customer satisfaction scores (CSAT) are undeniably significant. However, to gain a more holistic picture, product analytics can be applied to:
FinOps Camp Episode 3: Considerations for Mapping your FinOps Adventure
FinOps Camp Episode 3: Considerations for Mapping your FinOps Adventure Program elements, use cases, and principles to manage cloud data costs Join SanjMo Principal and Founder Sanjeev Mohan and Unravel VP of Solutions Engineering Chris Santiago as we share considerations for mapping your FinOps Adventure.Creating a solid FinOps strategy is crucial to navigating the rapidly-evolving world of cloud services.
MLOps Live #24: How to Build an Automated AI ChatBot
In this MLOps Live session, Gennaro, Head of Artificial Intelligence and Machine Learning at Sense, describe how he and his team built and perfected the Sense chatbot, what their ML pipeline looks like behind the scenes, and how they have overcome complex challenges such as building a complex natural language processing ( NLP) serving pipeline with custom model ensembles, tracking question-to-question context, and enabling candidate matching.
Power Holistic Customer Insights with Salesforce and Snowflake Data Sharing-Based Integration
Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.
The Advantages of Cloud SFTP
Data management is a critical aspect of any business, and secure, efficient data transfer mechanisms are an absolute must. This is where Secure File Transfer Protocol (SFTP) comes into play, offering a method to transfer files securely over networks. However, with the rise of cloud computing, a more accessible, scalable, and cost-effective solution has emerged: Cloud SFTP.
New Looker + ThoughtSpot Connector: Where semantic modeling meets natural language search
Semantic layers are a game changer, allowing organizations to define metrics and business logic in one, centralized location. Because business users can trust that their data is built on a single source of truth, the semantic layer also empowers self-service analytics. Looker Modeler has become a leader among semantic layers, allowing users to seamlessly layer on top of their business data.