Data Warehouse and Database are two commonly used terms in the field of data management, but they serve different purposes.

You don’t need to be a data science expert to make use of platform analytics to gain better insights into your business. From Google Analytics to deep-dive data analytics for your APIs, big data is your friend when it comes to understanding your company. The right analytics platform can open up your data in a user-friendly way that empowers you to fuel better-informed business decisions based on your performance, customer data and analytics.

Over the past few years, there has been growing concern about the lack of innovation among corporations. This lack of innovation is a major problem for businesses, as it can lead to stagnation, decreased competitiveness, and even obsolescence. As the pace of technological change continues to accelerate, it's becoming increasingly important for companies to find ways to foster innovation and stay ahead of the curve.

The data we generate, store, and share is growing exponentially as the world inexorably digitizes. With the global data sphere expected to double in size by 2026 as organizations and consumers increasingly go online, automate, and digitize processes, the right tools are required to mine this massive trove of valuable data coming from a widening and diverse pool of sources globally. The competitive edge gained by rapidly converting complex data into business insights is a crucial growth driver.

Running a Shopify ecommerce store can be challenging - you have to take care of marketing, supplies, deliveries, returns, complaints, and every little thing in between, so you easily lose focus on what matters and brings value. Luckily, we have an easy solution! Keboola and Snowflake have partnered to bring you a no-code solution that turns your Shopify data into an insights machine in just 45 minutes. Let's take a look and try it hands-on! You might say.

Every so often, different advocates across organizations ignore the Voice of the Customer. This may be due to changes in business priorities, redistribution of resources, focus on new trends, or that they clear a profit regardless. This brings the value of the customer's voice into question: should we still allocate time and effort towards listening to customers when following new trends is the norm? ‍ The short answer is a resounding yes.