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Analytics

2021: The Year Banks Rethink Their API Strategy

Co-authored by Samta Bansal More than two million British people use Open Banking-based products today, a number that, despite the disruption of COVID-19, is double that seen at the start of 2020. No wonder International Banker dubbed 2021 “The Year of Open Banking.” As open banking spreads worldwide, its growth comes with the pressing need to drive standardization that bridges geographic boundaries and regulatory frameworks.

Yellowfin 9.6 release highlights

9.6 is focused on Yellowfin features that enhance the way our customers build, design and embed stunning analytical content, which include data storytelling, augmented analytics, actionable dashboards — and provide a high ease-of-use experience. As always, you can read the full list of updates in our release notes page, and view our release highlights video below to see the new enhancements demonstrated.

What the Death of the Cookie Means for Marketing Analytics

Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.

Qlik Cloud Data Services - Hybrid Data Delivery - Presentation and Demo - Do More with Qlik

This is a recording of the Do More with Qlik Webinar Series. To lead in the digital age, everyone in your business needs easy access to the latest and most accurate data. Join Mike Tarallo and Ola Mayer as they introduce you to Qlik’s vision for its integration platform as a service - Qlik Cloud Data Services, covering one of the first data services to be generally available - Hybrid Data Delivery. Hybrid Data Delivery lets you build a data pipeline to your Qlik Sense apps. It collects data from disparate sources and continuously delivers analytics ready data so your Qlik Sense apps always have the latest information.

Mercury Rising in BigQuery with Multistatement Transactions

Mercury, the Roman god of commerce, is often depicted carrying a purse, symbolic of business transactions, wearing winged sandals, illustrating his abilities to move at great speeds. Transactions power the world’s business systems today, ranging from millions of packages moving worldwide tracked in real time by logistics companies to global payments from personal loans to securities trading to intergovernmental transactions, keeping goods and services flowing worldwide.

What is Customer Data Ingestion?

The verdict is in: The more you analyze your customer data, the better chance you have of outperforming your business rivals, attracting new prospects and providing excellent service. For example, a report by McKinsey & Company has good news for companies who are "intensive users of customer analytics:" Their chances of excelling at new customer acquisition and being highly profitable are 23 and 19 times more likely, respectively, than those of their competitors.

Pushing Data from a Data Warehouse to Salesforce

Salesforce is the world’s leading CRM (customer relationship management) software, with a 20 percent market share. The Salesforce CRM software is chock-full of features for business intelligence (BI) and analytics so that you can capture hidden insights and make smarter, data-driven decisions. The traditional ETL (extract, transform, load) process extracts data from one or more sources and then deposits it into a centralized data repository.