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Lenovo: Improving customer segmentation with real-time analytics

Feb 22, 2022 By Talend In Talend

With the 360° customer view, Lenovo measures customer behavior and journey across 4 screen channels. This resulted in 11% increase in revenue per retail unit while operating cost were reduced by $1M.

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How to use the BigQuery command-line tool

Feb 22, 2022 By Google BigQuery In Google BigQuery

BigQuery can query terabytes of data, use familiar SQL, and only charge you for what you use! Take your data to the next level with the multifaceted bq command line tool. In this quickstart tutorial, Ryan Matsumoto demonstrates how to run queries and analyze data in BigQuery using the bq command line tool so that you can gain insights and make data-backed decisions to propel your organization.

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DORA metrics with the Humanitec IDP

Feb 22, 2022 By Logilica In Logilica

We are happy to announce our latest addition of out-of-the-box analytics support for software lifecycle DevOps tools: Welcome to the Humanitec Insights connector! Humanitec is the Internal Developer Platform (IDP) that does the heavy lifting of Role-based access control (RBAC), Infrastructure Orchestration, Configuration Management and more. Humanitec’s API platform enables everyone to self-serve infrastructure and operate apps independently.

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How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Feb 22, 2022 By Masooma Memon In Databox

Here’s an in-depth guide on what location-based marketing is and how it works – complete with experts’ tips sharing how you can win at it.

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Databox

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10 Digital Marketing Metrics Your Business Pays Too Much Attention To (And Which Ones Actually Matter)

Feb 21, 2022 By Masooma Memon In Databox

19 experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.

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Databox

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Why is AWS Redshift Used? Integrate.io Has the Answer

Feb 18, 2022 By Donal Tobin In Integrate

Amazon uses a lot of adjectives to describe its cloud data warehouse: AWS Redshift is "fast," "simple" and "cost-effective." It's also popular. GE, McDonald's, Bosch, Coca Cola, and countless other brands, ranging from startups to Fortune 500 companies, have added Redshift to their tech stacks. But why is AWS Redshift used? And why is it the world's No.1 cloud data warehouse? Below, learn more about what Redshift does, how it does it, and why it could be a great fit for your organization.

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The 5 Types of Data Processing

Feb 18, 2022 By Mark Smallcombe In Integrate

As the business landscape continues to evolve, companies are becoming increasingly more reliant on their data. However, before you can utilize any data for the benefit of your company, you must first process both the structured and unstructured data that you collect. While the simplest and most well-known form of data processing is data visualization, there are several different data processing methods that are commonly used to interact with data.

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Streaming data into BigQuery using Storage Write API

Feb 18, 2022 By Shanmugam (Shan) Kulandaivel In Google BigQuery

BigQuery is a serverless, highly scalable, and cost-effective data warehouse that customers love. Similarly, Dataflow is a serverless, horizontally and vertically scaling platform for large scale data processing. Many users use both these products in conjunction to get timely analytics from the immense volume of data a modern enterprise generates.

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Qlik Lineage Connectors Brief Overview and Use Case

Feb 18, 2022 By Qlik In Qlik

Qlik Lineage Connectors is a new offering that provides lineage related insights for QlikView, Qlik Sense client-managed and other on premise BI applications and data sources such as Tableau, PowerBI, Oracle, Azure SQL and Snowflake. It also offers a visual data lineage capability integrated with Qlik Sense SaaS, allowing you to see the complete history of those assets without having to access multiple systems. In this scenario I am considering migrating my Windows on-premise Qlik Sense client-managed environment over to Qlik Sense SaaS.

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