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We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.

When retailers invest in a culture of data, they gain the ability to quickly navigate shifting customer priorities.

Buy or build? Autodesk's VP of Data Platform and Insights Jesse Pedersen cut Autodesk’s data ingestion process from six months to six days: Here’s how.

Imagine you are preparing to approach a prospective client. You have done all the market research needed to understand the edge your product or service has over your competitors. You have identified your niche for higher profitability and you have profiled the key decision-makers that will be targeted by your outreach campaign. Would you like your pitch to fall flat just because you did not dazzle the prospect?

ETL tools and Heroku Connect both offer bidirectional data connections to Salesforce. So it would be natural to assume that you only need one or the other for your Salesforce integration. But, in fact, each tool has its own particular strengths that make the two systems complementary. Heroku is a software development platform and cloud service provider that empowers developers who build, deploy and scale web applications.