Providing the ability to ask questions of data is useful, but only if you can guide analytics users toward the right answers. Read: What is natural language query, anyway?

Providing your analytics users the ability to get answers from their data is useful, but only if the solution can guide them to ask the right questions.

When I started out in my career, it was very much all about the numbers, and thinking, not feeling, when it came to communicating important results found in business data.

“There is a shortage of data scientists, as the demand for analytics rises.”

The COVID-19 global pandemic has changed the ways we work, including how we use data, forever. Amidst the crisis, the analytics industry is experiencing its own paradigm shift.

While the AI and automation capabilities of augmented analytics dominate today’s business intelligence (BI) conversations, data storytelling is fast becoming a hot topic - and together, they’re set to re-shape the future of BI.

For a long time, many in the analytics and business intelligence (BI) industry, including most of our competitors, have loosely labelled data visualization in the form of charts and dashboards as ‘data storytelling’.

Simone Clancy, Director of People Strategy at Yellowfin, and Jessica Maree, Program Director at VICT4W, had the opportunity to interview each other about leadership and mentoring, and share some valuable lessons they've learned.

“Letting the data speak for itself” is a well known phrase with a hard truth: Data presented on its own rarely communicates meaning for itself. For most people, it’s the context behind the numbers, the story, that helps us understand and care to act.

Like most organizations, Yellowfin has a CRM tool. The data in your CRM should be able to help you understand how you’re selling and how you win. But everyone I speak to is frustrated by the analytics they get from their CRM. We realized very quickly that the reporting in our CRM tool wasn't meeting our needs, so we built our own solution.