To build a successful online brand, your team need to identify and understand who you are and what you do for them. There are a couple of really important steps that you need to take to do this, and some things that are good to be aware of, which we share below.

Yellowfin frequently speaks with prospects that list operational reporting as a critical requirement when buying an analytics solution. Despite the usefulness of the latest features, standard reporting capabilities is still an essential part of their BI checklist. But why?

While there has been some incremental improvements in the last few years, there has been nothing significant recently - and I think there are four clear reasons for that. Firstly, there has been a lot of consolidation in the industry recently. When that happens, behemoth vendors focus far more on selling than building new products that are going to disrupt the industry.

Start-ups founded on analytics have been shaking up every industry. Finance has been disrupted by Monzo's data focus, Netflix’s analytics has upended film entertainment, and Swyfft has used data to change the game for US home insurance. Today's users have come to expect analytics in their applications.

Once again, Yellowfin has been recognized in the Gartner Magic Quadrant. This is the eighth time we have been recognized and the second year we are in the Visionary Quadrant. As per our knowledge, Yellowfin is also the only Australian vendor to be included.

Being in business for over 20 years, I’ve seen different approaches to selling take hold and become effective over time. One of the things that I’ve noticed through COVID is how important relationship selling is - and will be in the future.

With automation becoming more user-friendly and streamlined than ever before, it's understandable organizations across sectors are examining how it can enhance their analytics capability and accelerate their business shift toward digital transformation.

Artificial intelligence (AI), automation and machine learning (ML) are rapidly transforming the analytical experience for everyday business users in 2021. Whether it’s automated visualizations, continuous analysis, or reduced time-to-insight, there are many practical benefits of augmented analytics that are well documented and fully realized today.

One of the key pieces of work that we've done this past year is to actually build a completely bespoke application, so that we could properly look at the different ways that we could embed Yellowfin. This has helped us create a really unique customer experience within a third-party application. Like all great stories, our vision fundamentally changed on that journey, and we learned three valuable lessons as we built this application we want to share with you.

Yellowfin have done a lot of work with software vendors over the years, helping them to embed analytics into their applications and we've learned a lot through that process. One of the things we have learnt is that there are some recurring fundamental issues with how product managers bring analytics into their product, an approach which can prevent them from realizing the full potential of their embedded analytics.