The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.
The nursing profession is in crisis. According to McKinsey, over 30% of surveyed nurses said they may leave their current patient care jobs in the next year, and for inpatient nurses it’s higher at 45%. Meanwhile, the average professional tenure of nurses dropped from 3.6 years to 2.8 years between 2020 and 2023. These alarming trends have healthcare systems on red alert. Ninety-four percent of surveyed health system senior executives said the nursing shortage is critical.