Keep an audience engaged with interactive realtime features
Livestreams allow an online audience to come together and watch a video broadcast in realtime. Globally, uptake has soared since 2020 as people come together to experience live sports and arts events; and to work, learn and play. The popularity of livestream entertainment is, in part, down to how it includes the audience. Integrated chat and other features allow viewers to interact -- with each other and the host.