Welcome back to our series ‘Every Experience Matters: Stat of the week.’ In the previous editions of this column, we have discussed consumer behavior on mobile apps and how it affects brand equity and reputation. We have touched on how errors and bugs can cause significant user churn and evaporation of digital confidence. Last week we discussed how negative word of mouth can be generated when a single user encounters a mistake on your mobile app.
In the past two weeks, this series has taken a look at how often consumers encounter errors while browsing online and some of the behaviors a user will display when discovering a bug. If you’re new to the party, I’ll encapsulate it here by saying mobile apps are rife with coding issues and the vast majority of consumers have little to no tolerance for low-performing software. What we haven’t discussed yet is the ripple effect of one user encountering a problem.
Errors happen. Despite best efforts, no piece of software is perfect. Unintentional issues with code, updates to existing frameworks, or unexpected interactions with other tools can all cause errors. As a result, it's critical for companies to deploy robust and reliable error reporting processes that help them proactively identify potential issues and improve operational outcomes.
