When you’re providing APIs to your customers, you want to ensure they are getting value from them. At the same time, the best APIs are designed to be fully automated without requiring human intervention. This can leave your customers in the dark on whether your API is even being used by the organization and if you’re meeting any SLA obligations in your enterprise contracts.

You’ve built an API to solve technical problems, but you know that’s just the beginning. In addition to helping developers use it, you need to understand how they use it. You want to measure its performance and popularity, and make adjustments based on what you discover.

Ep. 7: Jessica Lam, VP Engineering of LoungeBuddy/AmEx Joining Moesif is Jesscia Lam, currently a technical advisor and angel investor in startups, and the Chief Architect and VP Engineering at LoungeBuddy, which was acquired by American Express. At LoungeBuddy she designed their APIs, many of which continue to be in use today.

If your product is an API, your customers are typically developers. While many developers aren’t fond of writing documentation for their own applications, they certainly appreciate well written docs for APIs they use. Well written docs can help developers ship their integrations and apps faster instead of getting buried in integration issues and errors.

One of the most effective marketing strategies is to send emails based on the behavior of the recipient. By triggering on how your customers interact with your product, you’re able to share content that’s actually aligned with what they’re doing and thus more likely to resonate. By using automated email workflows it’s possible to share über-relevant content at scale with large cohorts of customers.

Kong is a popular open-source API gateway to help manage your APIs. With Kong, you can handle authentication, rate limiting, data transformation, among other things from a centralized location even though you have multiple microservices. Kong is built on NGINX at it’s core, one of the most popular HTTP servers. Being open-source, Kong is very easy to deploy on-premises usually in just a few minutes without requiring the installation of many components other than a Postgres or Cassandra store.

Ep. 6: Nick Patrick, CEO of Radar On today’s episode we have Nick Patrick, the CEO of API-first location platform company Radar. Nick cut his teeth in PM roles at Microsoft, Foursquare and Handy, before starting Radar in 2016. As cofounder and leader of Radar, Nick shares his experience on how to fuel growth, choose your partners, ship products faster & with confidence, and many more invaluable perspectives for professionals in the API platform ecosystem.

Ep. 5: Charles Miller, documentation strategist. To help you fend off documentation from being the Achillies heel of your API product, we have a thirty-year veteran of technical writing on our podcast today. Charles Miller is currently the lead content strategist for APIs at Medidata Solutions, a Dassault Systems company.