More and more companies are shifting from a traditional enterprise sales mindset to a developer-first mindset for driving product adoption. Sales calls and demos will not work as developers do not want to be sold to. Instead, the platform needs to be adopted similar to how consumers may adopt a mobile game or e-commerce app. Yet, developers are also less receptive to facebook ads that may have worked for those games and e-commerce apps.
By employing API analytics platforms Customer Success Management (CSM) teams can proactively help customers reach their goals, which in turn encourages them to renew their subscription and upgrade their contract. Getting your customers to love you is snap with customer-centric API analytics: integrations will happen faster, support will be more on-point and you’ll be set-up to provide real ongoing value.
Today, countless engineering teams have leveraged API monitoring to track infrastructure health and report when services are down or unhealthy. There are a variety of API metrics that can be tracked that are aligned with engineering goals such as uptime, average latency, requests per minute, and errors per minute. However, these metrics are not aligned with the business goals of product owners and growth teams.
Since its release in 2015, GraphQL has become the alternative to REST. It gives frontend developers the flexibility they craved for so long. Over are the days of begging backend developers for one-purpose-endpoints. Now a query can define all the data that is needed and request it in one go, cutting latency down by quite a bit, at least in theory. With REST, things were entirely a bit simpler — especially monitoring.
Deciding whether to hire and build an API analytics platform vs purchasing from a third party vendor can be a daunting task. Not only do you need to investigate ROI, you also have to navigate politics and may run into Not Invented Here syndrome, among other things. In the long run, by purchasing a ready made solution like Moesif, your product and engineering teams will be able to focus on what they do best: building products that customers love.
AWS Lambda is a serverless compute service that runs your code in response to events and automatically manages the underlying compute resources for you. Amazon API Gateway is a managed service that allows developers to define the HTTP endpoints of a REST API and connect those endpoints with the corresponding backend business logic.
API product management is a new role both start ups and enterprises alike are looking to fill in order to build and manage a new API platform. How do you identify and hire rock-stars? Given APIs are very developer-centric, you should not just aim to find the best PMs out there, but identify those passionate about APIs and helping developers. In no particular order, here is our list of API PM interview questions.
Many enterprises and SaaS companies depend on a variety of external API integrations in order to build an awesome customer experience. Some integrations may outsource certain business functionality such as handling payments or search to companies like Stripe and Algolia.
Enterprise software companies sell very differently today than just a decade ago. Previously, most software was shrink-wrapped, required a lot of effort to distribute and implement, and was sold to an executive who would have to deploy it throughout their department or organization. The buying process involved a long sales cycle and often included pilots, cost-benefit analyses, procurement, and legal reviews.
