Why low latency is essential for sports, media, and entertainment companies trying to deliver realtime updates at scale
Latency is a technical term that, even for the people who use it every day, tends to feel abstract. When a metric calls for measurement by the millisecond, it’s easy to forget just how valuable each millisecond is. But if your application promises to deliver realtime updates – especially in the sports, media, and entertainment industries – low latency has to become a high priority and the experience your users have with latency needs to be vivid.