Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.

Artificial intelligence has the potential to make work incredibly efficient—which means it’s the perfect complement to process automation technology. Process automation, and related approaches like business process management, already aim to improve productivity by automating what can and should be automated.

What are the differences between generative AI vs. large language models? How are these two buzzworthy technologies related? In this article, we’ll explore their connection. To help explain the concept, I asked ChatGPT to give me some analogies comparing generative AI to large language models (LLMs), and as the stand-in for generative AI, ChatGPT tried to take all the personality for itself.

Large language models (LLMs) have recently garnered immense popularity and global attention due to their versatile applications across various industries. The advent of ChatGPT in late 2022, particularly resonating with Gen Z, exemplifies their impressive capabilities. Nowadays, the cumbersome process of navigating automated phone menus (pressing 1 or 2) for customer support is becoming less desirable, with chatbots like Siri and Alexa offering a more user-friendly alternative.

Snowpark is the set of libraries and runtimes that enables data engineers, data scientists and developers to build data engineering pipelines, ML workflows, and data applications in Python, Java, and Scala. Functions or procedures written by users in these languages are executed inside of Snowpark’s secure sandbox environment, which runs on the warehouse.